Social Media – Where to start?

Grow your Brand with Social Media.

With the growing online presence of viewers social media is an important step to SEO. 93% of consumers agree it is important for Brands to have a social media presence. Social Media can boost a Brands authority. Social media allows brands to connect to their audience on a more personal level, creating authenticity and lasting connections. Social media’s role in reputation management has never been more vital. As users spend more time online, a social media presence is essential for shaping the narrative around your brand. In a 2025 survey by Sprout Local 30% of consumers plan to increase their social media usage in 2025 and 56% expect to maintain their current levels.

This doesn’t mean you need to be on every social media channel. We recommend focusing on the top 4 depending on your time and budget. Facebook, Instagram, and Pinterest come in as a must, with YouTube being second most important. Short videos can help tell an engaging story about your Brand, but also take time and planning. Posting on these sites will help to broaden your reach as well as increase your organic search results by driving traffic to your website. 90% of consumers use social to stay up to date with leading products and trends, and 83% use it to make online purchases.

To begin we recommend starting with the following:

• Research your target audience. What channels do they follow and how are they engaging.
• Have a clear message that conveys your Brand image and set regular posting goals.
• Develop a content strategy, start with a mix of engaging images and short videos, informative articles, and promotional content.
• Don’t just post, respond to comments and engage with your audience to build lasting relationships.
• Use Social Analytics to adjust your content and build your brand,

Social media serves as more than just a platform for business promotion; it acts as a dynamic community where you can showcase your brand’s values, provide insightful information, and foster positive connections. By engaging with your audience and disseminating valuable content, you can effectively achieve your business objectives without relying on direct sales. This approach not only helps in attaining your professional goals but also instills a sense of satisfaction and fulfillment.